UXify について

UXify は UI コンポーネントの開発、販売、UX コンサルティング サービスを提供するインフラジスティックスが主体となり、米国、ブルガリアなどで 2014 年から開催されている UX カンファレンスです。UXify では、UX の専門家が現場で得た知識、体験、事例などを共有してきました。
5 年目を迎える本年は、「Future of UX」をテーマに、日本、ブルガリア、米国の 3 ヵ国で同日にセッション、パネルディスカッション、ワークショップが開催されるグローバルカンファレンスとして実施されます。本年が初の開催となる日本では、業界のスペシャリストをお招きし、ソフトウェア開発における UX に限らず様々な観点から知見を共有いただきます。


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  • April 27, 2018


  • Day 1

    April 27, 2018

  • Day 2 - Workshops

    April 28, 2018

  • 日本

    2018 年 4 月 27 日

  • US

  • Whether you are a freelance consultant, work at an agency, or are in-house, you have clients. If you have ever designed something for anyone but yourself, you have experienced the push and pull of creative control that exists in most design projects.

    Finding the delicate balance between fostering productive client input and ending up with too many cooks in the design kitchen is a challenge UX designers regularly face. It is impossible to create a useful and elegant product solution without adequate information from our clients, but it is equally difficult to do so while having personal opinions thrust upon you about which shade of blue to use for the submit button and where to put it. Short of jumping on top of the conference table and telling your clients what you REALLY think, how can you navigate this project minefield riddled with often misguided artistic opinions?

    This session will walk attendees through four important elements of the design process that when utilized properly, will create structure, provide predictability, and establish boundaries for clients while still encouraging them to make valuable project contributions.

    US

  • As machines start to do more production work, the meaning of being a designer is changing. But what skills will designers need, and how should designers navigate this evolving landscape?

    This talk will examine how skills and knowledge from diverse fields including data analytics, systems and narrative design will give designers the mental models needed to adapt and work with this transformational technology.

    US

  • What does it take to transition from being a UX designer of 2D apps, to one who can take on exciting virtual reality projects? How much of leap do you need to take in your career to be a key player in designing immersive experiences? And what kind of new design skills will UX designers need to learn in order to take on VR projects?

    This presentation will outline our personal journeys from working as UX designers for flat displays to taking on projects in the world of VR. We'll talk about what UX tool sets we took with us from past projects, and how some of our processes have changed (and how other haven't at all!). We will review some common pitfalls when designing for VR, how to avoid them, and what you can bring from two-dimensional design (and what you can't).

    US

  • A largely unwritten area within the future of UX will be defined by the evolution of UX FinTech. It will significantly impact digital personal finance as much as it will be influenced by big data, behavioral economics, and psychology. This talk will explore themes in automation, time, behavioral economics, and financial health. And discuss the implications for design, and possible areas where UX might look for future direction.
    US

  • This session will provide real life solutions for Millennials to connect with, and successfully manage, team members of different generations, some of whom may have been in their roles since before the Millennial was born. The talk will include actionable, appropriate responses for challenges Millennials in management positions may face, including building productive relationships with senior team members, dealing with insecurities, gaining authority, and resolving conflicts.

    The speaker, while in college at age 20, was an Associate Project Manager on a Client Services team responsible for managing internal staff and clients who were older than his parents. This talk will cover his real life experiences, both positive and negative. He'll discuss how he gained the team's trust and respect to have the authority to manage projects the way a Senior Project Manager would.

    US

  • Sometimes as a UX professional, you're too early, envisioning and concepting user experiences that technology cannot yet back up. Sometimes you're behind with your design thinking because technology has already been shaped without much (or any) UX consideration. In today's world, plans have a short half-life. Tobias advocates for UX Design happening in the moment, in every moment. UX Design draws from the past and tries to shape the future, but the blood, sweat and tears happen in the present.

    Tobias reviews how he's been setting up the global UX practice at Honeywell IT and what the day-to-day living in the moment looks like. He will touch on org structure, culture, skill differentiation, the epic quest to balance demand and capacity, evangelism channels, innovation, measuring performance, and other facets of practice.

    US

  • The popularity of UX has generated a flurry of how-to blogs, UI kits, and new jargon. What has not changed, but obscured, is the fundamental practice of research - design - learn. If research represents problem-synthesis (what and why), prototyping is about solution-synthesis (how).

    We, however, seem focused on impressing other designers or stakeholders, with beautiful pixels and animated transitions, more than empowering people who will use what we create. And this happens at the cost of gathering meaningful insights quickly using the cheapest means possible. All our design work is moot if we don't engage with those who are affected by this design. This is where learning happens, and how we converge on the right UX.

    In this presentation, I will share guidelines to reduce waste in prototyping by making the best use of research, managing fidelity, and making trade-offs for remote unmoderated usability testing. I will be using Indigo Studio, a prototyping solution by Infragistics Inc., to illustrate the process of design and evaluation. However, the ideas discussed are generalizable.

    US

  • Have you ever been asked to design something you can't even begin to get your head around? Or to design something for expert users who speak a language of their own? Are the standard-issue tools of UX design, like personas, journey maps and usability testing just not working? Do you find it impossible to explain to your parents and friends what you do?

    Many industries - like finance, healthcare, and telecommunications - operate on complex and idiosyncratic systems. And the people who use those systems are often highly specialized experts. As demand for design spreads throughout these industries, designers are more and more likely to work on complex systems used by specialized experts.

    If you face these challenges, take heart! You are not alone. Learn some useful, practical coping strategies that can help you "fake it till you make it".

    US

  • There is a new UI paradigm on the rise. Commonly used graphical interfaces have limitations. Fixed screen real estate and resolution constraints present a constant challenge for creating intuitive and easily navigable interfaces on commonly used devices like phones and tablets. With recent improvements in speech recognition and text synthesis technologies, conversational user interfaces have become a viable option. Conversational UI uses natural language processing to expose much more complex and feature-rich interfaces, which would be difficult to accomplish through traditional graphical UI. It can also be distributed through more channels, which includes traditional on-site chatbots, as well as those available on instant messaging platforms and home virtual assistants, like Amazon's Alexa. In this presentation, I would like to cover a few use cases, where cross-channel conversational UI can help drive more conversions for a retail enterprise. I will also cover more prominent frameworks and platforms which can be used to create chatbots used in Conversational UI.
    US

  • New design tools are popping up like mushrooms after the rain. Sketch, Adobe XD, Figma, inVision Studio, Phase, you name it. Each promotes “the ultimate take on design workflow". However, in real life, they build up more complexity for designers and other creative folks included in the digital product development process. I'd like to tell you about how we're building one cross-platform design format for everyone. Even though it's invisible to the end user, I'll show it to you.
    EU

  • EU

  • In the end of last year, an idea was born, which steadily unfolded before our eyes in early 2018. The first nationwide survey of digital designers collected responses from our fellows over the course of three months in an attempt to map the state of our profession. We believe that by seeing the big picture and understanding how one fits into it, he/she will not only have some practical awareness, but also be able to set clearer career goals and do what is necessary to take his/her organization to the next level. Furthermore, we are faithful that such insights would give us a clearer understanding of how we, as digital designers working and living in Bulgaria, fit the global trends in our occupation. During the session, we will share the most interesting findings and relationships that came out of the survey and raffle the amazing prizes promised to those, who gave their time to participate and support us in this endeavor.
    EU

  • The popularity of UX has generated a flurry of how-to blogs, UI kits, and new jargon. What has not changed, but obscured, is the fundamental practice of research - design - learn. If research represents problem-synthesis (what and why), design and prototyping is about solution-synthesis (how).We seem focused on impressing other designers or stakeholders, with beautiful pixels and animated transitions, more than empowering people who will use what we create. And this happens at the cost of gathering meaningful insights quickly using the cheapest means possible. All our design work is moot if we don’t engage with those who are affected by this design. This is where learning happens, and how we converge on the right UX.In this presentation, I will share guidelines to reduce waste in prototyping by making the best use of research, managing fidelity, and making trade-offs for remote unmoderated usability testing. I will be using Indigo Studio, a prototyping solution by Infragistics Inc., to illustrate the process of design and evaluation. However, the ideas discussed are generalizable.
    EU

  • In this session, I will explain the process of defining a visual frame. How to set flexible rules that will govern the content of your product. Designing not a static system, but a language - fluid and context based. Creating a visual design language that caters to various mediums and user needs. And last but not least - how to innovate visually and outlive the trend.
    EU

  • Building modern Game UI for AAA games is a complex, iterative process that spawns a great multitude of UX challenges. In this talk, I’ll share our experience with the UX challenges we faced when building the Sci-Fi First Person Shooter UI kit for our Game UI Kits Library. Some of the major topics discussed are: Game UI personas, UX in 3D scenes, Interaction design for consoles and desktop, 4K & responsive UI, the impact of the performance on the UX, the importance of effective team collaboration and fast iteration speed.
    EU

  • Employees deserve a great experience, whether it’s their technology set up, their performance assessment or even their payslips.This talk will run through my findings over the last 5 years, working on employee experience, covering the pitfalls and joys. We will cover: - employee motivations, how this differs from other users and how that affects how you design - how to manage your HR stakeholders - how to measure success in a non-conversion oriented project - the connection (or often disconnect) between HR practices and UX principles. Employees run businesses, and in the same way, we would fine tune machinery or processes, we should help take the friction out of the employee’s experience in order to make them happier, more motivated and more efficient.
    EU

  • Ежедневието ни на UI/UX специалисти налага бърз темп и високи изисквания към нашата работа. Ние от своя страна се стремим да оправдаем очакванията, като действаме и се осланяме на уменията си и добрите практики, които познаваме. Тези две съставки са ключови за нашия успех, но не винаги са достатъчен извор на вдъхновение. За да надградим това и да добавим стойност към работата си, ние измислихме "UX Cheatsheet" - колекция от любимите ни UX инструменти, чрез които във всеки момент да си помогнем чрез смяна на перспективата. Дали ще въвеждаме някой нов колега в процеса или ще се подсещаме за подходящи инструменти "UX Cheatsheet" е винаги на разположение.
    EU

  • This talk gives a detailed overview of guerrilla research, including: what it is, how guerrilla methods compare with traditional methods, and how to strategize and conduct your own guerrilla research study. Maia will also showcase two distinct case studies to demonstrate the dissimilar forms guerrilla methods can take, and how different approaches fit the needs of different projects.
    EU

  • EU

  • Quite often our goal as designers & UX experts revolves around the idea of delivering efficient & highly functional user journeys. And the world has never witnessed so many well-designed & streamlined experiences. Pragmatically speaking this is awesome. But when we focus on efficiency and function we naturally tend to lower the emotional appeal of our work. That’s why in this talk we are going to explore an alternative path - ignoring efficiency and function and designing for human emotion.
    EU

  • Изминаха годините, в които обяснявахме колко е важно потребителското преживяване за нашите продукти. Днес всички сме убедени в това! Време е да преминем към следващото ниво на потребителско преживяване, а именно емоционалното обвързване на човека с продукта.Замисля ли ли сте се каква е връзката ни с продуктите? По-сериозна от всякога!Живеем във времена, в които може да говориш на колата ти, на телефона ти, на телевизора … и на какво ли още не. Тази интеракция неизменно създава емоционална връзка между човека и продукта. Но дали във всеки дизайн има емоционално обвързване, от къде идва то?
    EU

  • UX designers today fulfill more product-oriented roles than ever before. We’ve outgrown our job titles. We are copywriters, visual designers, interaction designers, researchers, growth hackers and much more. So what does the future of UX have in store? How can UX design rethink itself from a product perspective, to contribute to user, product and business outcomes?
    EU

  • Technical writing in all its forms (how many can you name?) is an integral part of the user experience. It's the overview documentation and videos that prospective customers look at during evaluation. It's the manuals and troubleshooting pages that frustrated users run to when they hit that one roadblock in your product. And, funny fact, it's also all the text that they see inside your product, be it UI copy or operational logs. Come, get acquainted with the fundamentals of technical writing. Get your hands dirty with some practical tasks and learn the basics of bringing the right information to the right user, at the right time and in the right format.
    EU

  • We all know that through understanding users, we are able to create better products and experiences. Yet we have this tendency to fall in silos and achieve this through the same approach again and again. I believe that by using different approaches every time, we not only make our lives more exciting, but also arrive at better and more accurate findings, which inform our subsequent designs more thoroughly. In this practical session we will explore different approaches for understanding users such as techniques for user observation, listening sessions and interviews, as well as collaborative exercises, all serving as frameworks for eliciting user needs and product requirements. Each technique will be briefly presented, practiced and retrospectively discussed in order to facilitate learning by doing.
    EU

  • Той е бърз, гъвкав и мощен. Той е Sketch! Ще споделя с вас част от многото начини Sketch да ускори и улесни работата ви като дизайнери. Създаването на дълги форми, списъци и таблици, адаптирането на дизайн за различни медии, предаване на дизайн файловете на developer-ите. Все неща, от които на дизайнерите ни настръхват косите, но с помощта на Sketch дори ще ни остане време за някой друг блог пост в Medium.
    EU

  • The Intro to Guerrilla UX workshop teaches attendees about guerrilla research, an all too frequently overlooked and undervalued form of research. The workshop will begin with a presentation detailing what guerrilla research is, how these methods compare with traditional methods, and how to strategize and conduct your own guerrilla research study. Maia will also showcase two distinct case studies to demonstrate the dissimilar forms guerrilla methods can take, and how different approaches fit the needs of different projects. After the presentation, Maia will walk attendees through strategizing and refining their own research studies.
    EU

  • На уъркшопа ще се запознаем с разликите между voice, conversational, natural language processing UI styles, принципите и добрите практики в изграждането на тези интерфейси, за да може да ги използвате в следващите си проекти. Накрая, за да затвърдим тези принципи ще запретнем ръкави хвърляйки се в дълбокото, в новия свят на прототипирането разработвайки цялостен прототип с DialogFlow, продукт на Google за разработване на виртуални асистенти/ботове, които лесно можете да интегрирате в социални мрежи като slack, messanger, whatsapp също така и google assistаnt. Не е нужно да имате някакъв предишен опит. Ще се опитаме да го направим там. Ще се радвам да ви видя на 28 Април.
    EU

  • AS

  • AS

  • UXデザイナーとしてキャリアをスタートさせた松本が、 どういった悩みに直面し、どのような道を選び、 この先どうなっていきたいかという、一個人のストーリーをお話をします。
    AS

  • 楽天のECサービスのフロントを作る編成部において、UXデザインを浸透させるために始めた3つのアプローチとは? 急速に拡大を続けるサービスの中で、各メンバーがそれぞれのポジションでしっかりユーザー体験に向き合うために、 新人や中堅など、対象別にアプローチを変えた取り組みをスタートした。
    AS

  • ユーザーインターフェイスという、全てが目に見えているようで実は観点によって様々な捉え方がある存在について、私達はプロジェクトに関わる多くのステークホルダーに納得をしてもらおうと日々試みています。本セッションでは、そのような合意形成に至る考え方と手法について解説していきます。
    AS

  • プロジェクトや組織にUXデザインを取り入れようと考えた時に、 教科書通りのプロセスを適用しようとしても個別の状況やプロジェクトゴールにフィットせず、 うまくいかないケースがあります。 目的やコンテキストに応じてどのようにUXデザインプロセスとそのチームを設計するのか、 考え方、ヒント、事例等を共有します。
    AS

セミナー会場

所在地

場所:日本マイクロソフト株式会社 31F セミナールーム C+D
住所:〒108-0075 東京都港区港南 2-16-3 品川グランドセントラルタワー

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